Small Business Success Stories
We all like to hear a good story of small business success. Small business success stories inspire and motivate us. They are stories of people who have often overcome obstacles and forged ahead to become successful.
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A Decade of Success
August 16, 2016
Celeste Levy doesn’t believe in letting the dust settle. The owner of Clutterbug Cleaning & Organizing Inc., understands firsthand that running a business means attending to the smallest detail and giving 100 per cent of your attention to meeting customer needs.
The Nova Scotia native started her cleaning and organizing business a decade ago. At the time, she was the only employee. Today, the company has 28 staff. The key to her success, says Celeste, can be attributed to four key attributes. “I believe you need to be honest, hard working, easy to work for, and treat your employees well,” she says.
The Tantallon-based company, which provides residential and commercial cleaning and de-cluttering services, was created to meet a need in the marketplace. Originally Celeste planned to launch a different business but, through her research found there was greater demand for cleaning services, so decided to help meet that demand with her new business.
Starting her own cleaning company was a good fit for the entrepreneur. “I enjoy reorganizing. In fact, I will sometimes do a complete re-organization of homes for clients,” Celeste says.
Running a company is also a good fit, she adds. “I have worked for other people early in my career, but it is in my nature to be the boss. I also enjoy all the elements of running a business particularly networking and sales.”
Selling comes naturally to Clutterbug’s owner. Celeste is equally comfortable with the risk inherent in opening and running a business. “I started with very little. My business does not require a lot of equipment but I did need some personal funding to get up and running.”
Focus and dedication were also required. While thinking about the business and how to improve sales and operations is a constant for Celeste, in the early days, there was a lot of work and 12-hour days were not unusual. That intensity, she notes, has relaxed and there is more time now for a greater work-life balance.
Now at the helm of a well-known and successful enterprise, Celeste relies on marketing, social media and a small amount of newspaper advertising – as well as referrals and recommendations – to grow her business. “Ten years from now I want to still be running this company. I’m happy doing what I’m doing.”
Celeste has this advice for individuals looking to open companies of their own: Go for it. “If you have a dream,” she says, “do everything you can to realize that dream.”
This success story was prepared by donalee Moulton. donalee is a professional writer based in Halifax and the owner of Quantum Communications.